A written report
Not a 40-slide deck. You read it yourself and take it to your CFO or board.
You're paying for martech you don't use.
I'll tell you exactly how much.
An independent audit of your martech stack: what tools you have, what you actually use, what you're paying for and wasting, and where the measurement gaps are. Vendor-neutral, handed over as a written report you can take to your CFO before the next renewal.
Who it’s for
For marketing, performance / digital media and product decision-makers at mid-sized and large companies.
The people who sign the martech invoices — or answer for them. If nobody can say exactly what the stack costs, or who still uses it, this page is for you.
Why it matters
Marketers use just 33% of their martech stack’s capabilities — down from 42% in 2022 and 58% in 2020.
Source: Gartner Marketing Technology Survey, 2023
What I check
A full tool and licence inventory
What you have, what you pay, who uses it — and who hasn’t opened it in six months.
Real usage vs. spend
Where a licence sits untouched, and where you pay twice for the same capability across different tools.
How your tools connect (or don’t)
GA4, GTM, sGTM, BigQuery, CAPI, CMP — and why your reports don’t tell the same story.
Gaps in the measurement foundation
What isn’t tracked at all, what signal you lose at consent, which conversions disappear without anyone telling you.
Consolidation and cut candidates
What you can drop without losing anything real.
Consent / GDPR risk at the setup level
Whether tags fire correctly against consent — read technically, not legally.
What you get
A map of your current stack
Your whole stack, with a clear list next to it: keep, fix, cut.
Prioritised recommendations
What to do now, what can wait, and where you save — with real cost impact.
A walk-through session
I take you through it and answer questions. No unexplained jargon.
How it works
Read-only access
- GA4, GTM, ad platforms
- Your licence & invoice list
- Nothing touched in production
The stack, end to end
- Tool by tool
- Tag by tag
- Invoice by invoice
The report, in hand
- A written report
- A direct walk-through
- Every question answered
You decide what’s next
- Implement with your team
- … or with me
- No lock-in, no black box
Why us
Independent, vendor-neutral. I’m not a reseller for Adobe, Tealium or Stape. When I tell you to cut a tool, no commission is stopping me.
Anti-dependency. You leave with a report you own and understand — not tied to me for every change.
— Talk to us