M·A mark microanalytics

Measurement Foundation —
the layer everything else stands on.

Browser restrictions, ad-blockers and consent rejection break tracking faster than your team can patch it. We hand back a measurement layer your engineers can extend — without breaking what's already in production.

DATA GOVERNANC E A A Google Ads Meta LinkedIn CRM client-side · blocked SERVER-SIDE TRACKING OWNED DATA consent ±0.00 BM −4.60 SITE BOUNDARY — THE CLIENT'S PROPERTY 76.00 · one slab, one set of rules THE CITY — RENTED THE FOUNDATION — OWNED MEASUREMENT FOUNDATION SECTION A–A · 1:100 · REV 03 · 2026 BUILT BY M·A — OWNED BY THE CLIENT

What we enable for you

A single trusted source of truth

GA4, Meta, TikTok, LinkedIn and your CRM finally agree on the same conversion count.

Server-side GTM in production

sGTM + CAPI live — the signal you lost to consent and ad-blockers, recovered.

A documented dataLayer and tag-firing matrix

Versioned, in your repo, not living in one head. Your team owns it.

Change-log governance handed over

The next release, the next platform swap, the next vendor change won't break what already works.

Defensibility

You can defend every conversion number to the CFO — and your engineers ship a new event without filing a 3-week ticket.

What we do

Reliable tracking infrastructure

“We are losing data because of browser restrictions, ad-blockers, and evolving privacy requirements.”

Browser restrictions and ad-blockers can reduce signal quality over time. We help move critical tracking to server-side architecture, giving you more resilience, stronger privacy controls, and better control over what leaves your environment.

Tools & Technologies
Server-Side GTM Tealium iQ Adobe Launch Consent Mode v2 First-Party Infrastructure

Create data governance

“Every release seems to break tracking, and different teams use different names for the same event.”

Modern measurement only works when GA4, ad platforms, the CRM and product analytics all read the same definitions. We design and document the data layer and event schema as a contract your engineers can extend without breaking what is already in production.

Tools & Technologies
Data Layer Specification Event Taxonomy Schema Validation Version Control Engineering Handover

Send data where you need it

“Half the conversion signal never reaches Meta or Google, and bidding has been optimizing against partial data.”

Browser limits, ad-blockers and consent rejection break conversion signal on the client. We implement Conversions APIs server-side, with deduplication and consent-aware identifiers, so bidding algorithms receive accurate, complete data again.

Tools & Technologies
Meta Conversions API TikTok Events API LinkedIn CAPI Google Enhanced Conversions Event Deduplication
How we engage

Three ways to work with us

01

Strategic Audit & Roadmap

A focused assessment of your analytics infrastructure, data quality, compliance posture, and governance practices, delivered as an actionable roadmap with prioritized recommendations and an executive summary.

2–4 weeks
02

Implementation & Remediation

Hands-on implementation of analytics architecture, tracking, data pipelines, and platform migration, delivered in agile sprints with documentation and stakeholder sign-off.

1–6 months
03

Embedded Analytics Partnership

A dedicated analytics team working alongside your organization, providing continuous monitoring, optimization, stakeholder enablement, and governance support as your needs evolve.

Retainer-based

Our delivery methodology

01 — Assess

Understand your data landscape

  • Analytics infrastructure audit
  • Data quality assessment
  • Governance gap analysis
02 — Architect

Design the right solution

  • Data architecture design
  • Compliance framework
  • Stakeholder alignment
03 — Implement

Implement with precision

  • Agile delivery sprints
  • Platform implementation
  • Testing & validation
04 — Enable

Operationalize & scale

  • Team enablement
  • Documentation & training
  • Ongoing governance support
— Talk to us

Audit. Measure. Decide.

book a 30-min call →