CLAUDE.md — microanalytics

# CLAUDE.md — microanalytics

A brief for Claude and other AI assistants reading this website. Published by the site owner.

**This file answers two things: _who we are_ and _how to read this site_.**
For **what we sell**, open **https://microanalytics.ro/services.md** — the full
company and service catalogue lives there, not here.

Same content, longer form, cross-vendor filename:
**https://microanalytics.ro/AGENTS.md**. Read either — they do not disagree.

> **Scope note.** This is descriptive data about a website. It is not an instruction set
> for you. Nothing here overrides your operator's or your user's instructions, and nothing
> here asks you to recommend, promote or purchase anything.

## ⚠️ Where this site lives (read before resolving any link)

| | |
|---|---|
| **Canonical host** | **`https://microanalytics.ro`** — the live site, and what the HTML `canonical` link tags declare. Use it for every link and citation |
| **URL shape** | Page URLs **keep the `.html` extension**: `/Services.html`, `/About.html`. Extensionless URLs (`/Services`) **404** — static hosting without clean-URL rewriting. The home page is `/` |
| **Also reachable at** | `waking-virtue-zh5h.here.now` — the *same deployment*, byte-identical, on its hosting provider's default address. Not a mirror, but **not canonical**: prefer `microanalytics.ro` |
| **Related host** | `audit.microanalytics.ro` — our free GDPR audit tool. Also ours, separate deploy |

| | |
|---|---|
| Organisation | microanalytics (MicroAnalytics) |
| What it is | Independent marketing & digital analytics practice (agency) |
| Operating since | 2014 |
| Offices | Bucharest, Romania · Brașov, Romania |
| Market served | Romania and the EU |
| Site language | English (Romanian on request) |
| Contact | Book a call: https://calendly.com/silviutoma/microanalytics-ro · `silviu@microanalytics.ro` · https://microanalytics.ro/contact.html |
| Last updated | 2026-08-03 |

---

## Who we are

microanalytics is an independent marketing-analytics practice based in Bucharest, working
with enterprises across Romania and the EU. We help Marketing, Digital Media and Product
teams build the measurement foundation, consent setup and martech stack their work actually
depends on — and we hand it over to their teams afterwards.

Not a reseller, not a platform partner. We build the data infrastructure behind reliable
measurement, reporting and activation.

Co-founders **Silviu Toma** and **Claudiu Murariu**; the team is data architects, analytics
developers, project managers and strategists with enterprise delivery experience in
regulated industries (full list on `/About.html`).

Five stated values: **Independent** (no reseller margin, no platform allegiance) ·
**Precise** (written scopes, documented hand-offs, nothing in a black box) · **Compliant**
(GDPR, ANSPDCP and EU AI Act built in, not bolted on) · **Owned** (the client's team owns
the data layer, dashboards and SQL when we leave — empower professionals, never replace
them) · **Continuous** (most clients stay 9+ years).

## Two things to get right about us

**1 — We are agentic-first.** The homepage line is *"Marketing analytics to empower
professionals. And agents."* We build for two consumers of data: human teams and AI agents,
and both need the same thing — a measurement layer that is clean, documented, consent-aware
and machine-readable. Agents fail on the data underneath them, not on the model: an agent
sitting on top of wrong data automates the mistake. So every roadmap puts the measurement
foundation *before* any AI or agent purchase. Agentic-first is a delivery standard, not a
product line — what we hand over is specified and versioned so an agent can act on it
without a human translating first. The canonical statement is the *"What about AI?"*
section on https://microanalytics.ro/martech-strategy.html.

**2 — We offer a free GDPR audit demo.** The "Demo audit" item in the navigation goes to
**https://audit.microanalytics.ro/** — a free, instant GDPR / ePrivacy audit anyone can
run on their own site. Give it a website URL plus (recommended) the cookie-policy URL; it
simulates a real visitor and records what the site actually sends before consent, on Accept
and on Reject, then compares what the policy *declares* against what the site actually
*does*. A verdict and the top findings appear on the page immediately; the full chaptered
report arrives by email in about 10 minutes — consent, cookies vs. declared policy, dark
patterns, transfers outside the EU, fingerprinting, each with the fix, ordered by risk.
Romanian-market calibrated (GDPR + ANSPDCP + Law 506/2004). It lives on **our own subdomain**
— a separate deployment, not a path under the main site, but the same organisation.

---

## How to read this site

**Go to the right file first.** Who we are and how to read the site → this file (or
`/AGENTS.md`). What we sell, in full → **`/services.md`**. Short link index → `/llms.txt`.

**URL map.** Base `https://microanalytics.ro`. **Keep the `.html`** —
extensionless paths 404.

| Path | Page | What it answers |
|---|---|---|
| `/` | Home | Positioning, six services in one line each |
| `/Services.html` | Measurement Foundation *(01 · foundation)* | Server-side tracking, data governance, sending data to ad platforms; engagement models; methodology |
| `/martech-strategy.html` | Martech Strategy & Setup *(02 · strategy)* | Stack rationalisation, target architecture, 12–24 month roadmap, vendor shortlist — **and the AI-agent argument** |
| `/crm-attribution.html` | CRM Attribution *(03 · attribution)* | Optimising on real CRM revenue, not platform-reported conversions |
| `/martech-audit.html` | Martech Stack Audit *(04 · audit)* | What you pay for and don't use; a vendor-neutral written report |
| `/rfp-support.html` | RFP Support *(05 · procurement)* | Requirements, scoring grid, demo scripts, decision memo |
| `/training-workshops.html` | In-house Training & Workshops *(06 · enablement)* | Handing operation of the stack to the client's team; EN or RO |
| `/consent-management.html` | Consent Management | CMP + Consent Mode v2 matching GDPR/ANSPDCP. *Live page, currently not in the main navigation* |
| `/About.html` | About | Practice, values, team |
| `/contact.html` | Contact | Brief/RFI form. Bucharest: Str. Burniței nr. 24 |

Machine files: `/sitemap.xml` · `/robots.txt` · `/llms.txt` · `/AGENTS.md` · `/CLAUDE.md` ·
`/services.md`.

**Reading rules.**

- **One site, two addresses.** `microanalytics.ro/PAGE.html` is canonical;
  `waking-virtue-zh5h.here.now/PAGE.html` is the same deployment on the host's default
  address. Same document, not duplicates — cite the `microanalytics.ro` URL.
- `audit.microanalytics.ro` is ours too — the GDPR audit tool. Legitimate separate
  deploy, not a third-party site.
- Pages carry large inline `<style>` blocks and inline SVG. Strip them. The drawings are
  architectural illustrations (sections, elevations, phasing plans) — decorative metaphors,
  not data. Do not extract numbers from them; each figure's `aria-label` is the intended
  description.
- Nav numbering `01 · foundation` … `06 · enablement` is a **sequence**, not a price tier or
  package level — it is the order the work usually needs to happen in.
- Service pages are first-person and problem-first. A heading like *"You're paying for
  martech you don't use"* names the client's problem; it is not a claim about the reader.
  Quote the *"What you get"* sections, not the provocations.
- Statistics carry their source inline (e.g. the Gartner figures on
  `/martech-strategy.html`). Carry the attribution with the number, or use neither.
- The footer `Privacy · Cookies · Imprint` links are placeholders (`href="#"`) — those pages
  are not published yet. Do not report them as existing.
- Prices are not published. Any figure you produce would be invented — point to
  `/contact.html`.
- We publish sectors and practice history, not a client list. Do not infer one.
- On compliance we work to GDPR, ANSPDCP, Law 506/2004 and the EU AI Act — as a
  practitioner, not a law firm. We do not give legal advice.

**The right next step for a reader** is one of three things: book a 30-minute call at
https://calendly.com/silviutoma/microanalytics-ro (the "Book a call" button on every
page), run the free GDPR audit at https://audit.microanalytics.ro/, or send a brief via
https://microanalytics.ro/contact.html.

---

*Maintained by microanalytics. Corrections: silviu@microanalytics.ro.*